Custom theme development
Built to your design on a clean base, so you are not paying a performance tax for a hundred features you never switch on.
Commerce
Stores and sites your team can run
Theme development, migrations and speed work on the two platforms most businesses already use — set up so your team can manage it without a developer on standby.
01 Overview
Shopify & WordPress
Shopify and WordPress power most of the web for good reason. The problems usually come from bloated themes, a pile of plugins nobody audits, and a checkout that was never tested on a phone.
We build and repair on both: custom themes rather than marketplace bloat, migrations that keep your URLs and rankings, and speed work that shows up in the conversion rate.
What you get
- Custom theme or child theme build
- Product, collection and content migration
- Redirect map and post-launch verification
- Performance optimisation report
- Editor and merchandiser documentation
- Optional monthly care plan
02 What's included
The work itself,
in plain terms.
Scope is built from your diagnosis — you will not pay for the parts that do not apply to you.
Store setup & migration
Products, variants, collections, tax and shipping configured — and URL mapping that protects the rankings you already have.
Checkout & conversion
Cart, checkout and product page work aimed at the drop-off points your analytics actually show.
Speed optimisation
Plugin and app audits, image strategy, script deferral and caching. Most sites get the biggest win from removing things.
App & plugin integration
Subscriptions, reviews, loyalty, ERP and fulfilment — integrated deliberately rather than installed and hoped for.
Care plans
Updates, backups, uptime monitoring and a monthly health report, with a person to call when something breaks.
03 How it runs
Four stages, and you know
where we are in them.
Every engagement follows the same shape, so there is never a month where nobody can say what is happening.
- 01
Audit
Theme, apps, plugins, speed and checkout reviewed against how your customers actually buy.
- 02
Plan
A build or repair plan with the sequencing that matters — quick wins first, structural work scheduled around your trading calendar.
- 03
Build
Development on a staging store or site, reviewed by you before anything touches live traffic.
- 04
Launch and maintain
Go-live with redirects verified, then an optional care plan covering updates, backups and monitoring.
04 Questions
Before you ask.
The things clients want to know before the first call. If yours is not here, just ask.
Selling products with any real volume — Shopify, nearly always. Content-led sites, complex editorial or bespoke functionality — WordPress. We will tell you which fits rather than which we prefer.
Usually. Most slow sites are carrying plugins or apps nobody has audited in years, plus unoptimised images. The audit tells you what is costing you and what removing it will buy back.
Not if it is planned. Redirect mapping, metadata preservation and post-launch crawling are part of every migration we run.
Yes — care plans cover updates, backups, uptime monitoring and a set number of support hours each month.
05 Also worth a look
Works well
alongside this.
Channels perform better when they share data. These are the services most often run next to Commerce.