Google Ads Management
We build and manage Google Ads campaigns around your business goals, audience, budget, and conversion objectives.
SEM Services
Reach High-Intent Customers with Smarter Paid Search
At Cesto Technologies, we create and manage Search Engine Marketing campaigns designed to put your business in front of people who are actively searching for your products or services.
Get Your Free SEM Consultation01 Overview
SEM Services
At Cesto Technologies, we create and manage Search Engine Marketing campaigns designed to put your business in front of people who are actively searching for your products or services.
Our focus is on targeted visibility, qualified traffic, stronger conversions, and better use of your advertising budget.
Why Choose Cesto Technologies?
- Campaigns built around real business goals
- High-intent keyword targeting
- Focus on conversions, not just clicks
- Smarter budget allocation
- Clear performance reporting
- Ongoing optimisation based on real campaign data
02 What's included
Our Core
SEM Services.
Scope is built from your diagnosis — you will not pay for the parts that do not apply to you.
Keyword & Search Intent Strategy
We identify high-intent search terms and organize campaigns around the keywords most relevant to your potential customers.
Search Campaign Optimisation
We continuously improve bids, match types, negative keywords, search terms, and campaign structure to reduce wasted spend.
Ad Copy & Creative Testing
We create relevant ad messaging and test different headlines, descriptions, and offers to improve engagement and campaign performance.
Landing Page Alignment
We align ads with the right landing pages so users get a consistent experience from search query to conversion.
Conversion Tracking & Analytics
We set up and monitor conversion tracking to measure leads, calls, purchases, and other important business actions.
03 How it runs
Our SEM Process,
stage by stage.
Every engagement follows the same shape, so there is never a month where nobody can say what is happening.
- 01
Research
We review your market, competitors, target audience, keywords, and campaign goals.
- 02
Build
We create the campaign structure, targeting, ads, tracking, and bidding strategy.
- 03
Launch & Optimise
We monitor search terms, spend, clicks, conversions, and budget efficiency.
- 04
Scale
We expand the campaigns that perform well and refine areas that need improvement.
04 Questions
Before you ask.
The things clients want to know before the first call. If yours is not here, just ask.
It depends entirely on your market's cost per click and the volume needed to learn. We will tell you the realistic floor for your sector before you commit — and tell you if paid search is the wrong channel.
A flat monthly management fee based on account complexity, not a percentage of spend. We would rather not be paid more for spending more of your money.
Always. We work inside your Google Ads account under your billing. If we part ways, the account, history and data stay with you.
Yes, and they should share data. Paid search term data is the fastest way to find keywords worth ranking for organically.
05 Also worth a look
Works well
alongside this.
Channels perform better when they share data. These are the services most often run next to SEM.